Company Brief - Bluestream is a UAE-based company that offers design, manufacturing, installation, and maintenance solutions to enhance urban environments. We offer sustainable, modern, fully customized street furniture, play and fitness equipment, as well as waste management solutions for public spaces. We are backed by over 25 years of experience in the MENA region, reputed affiliations, and high-ranked credentials. Bluestream builds on a strong local footprint  and a top-notch manufacturing facility in the UAE to offer premium products and services to its renowned customers. We rely on a professional Project Management Office (PMO) and in-house design team to offer bespoke design to our customers. Bluestream offers a wide range of premium street furniture. We vouch for high quality and heavy-duty only. We work exclusively with noble raw materials including Iroko, Teak, and Granite, and promote sustainable solutions to our customers, partners, and suppliers.

Mission of the Role -  The Marketing Manager reports to the CEO. The mission of the Marketing Manager is to spear the organization’s marketing efforts to the same level as industry leading firms such as Vestre and Landscape Forms. The main challenge is a comprehensive marketing strategy (offline and digital) that is focused on growth marketing while at the same time getting the basic hygiene aspects of the front face of the firm in order. The Marketing Manager will have responsibility for creating and implementing a detailed marketing plan in close coordination with the CEO and other stakeholders. The Marketing Manager will have the responsibility of utilizing best in practice tools and methodologies to execute a highly effective and consistently improvised plan in order to achieve best in class reach and consequently sales results. Marketing Manager will be responsible for driving strong top of funnel for sales and at the same time managing brand, PR and partnerships.

Key Criteria/Requirements -

•  Minimum 6 years of experience progressively towards greater responsibilities and success in the field of marketing
• Metrics driven marketing mind with eye for creativity
• Strong preference for Master’s Degree in marketing, business or related field
• Consistently high performer; manager ratings Very Good or preferably Excellent
• Experience with startup/ growth company with ability to thrive in matrix environments & adept at building relationships with different stakeholders

Brief Job Role - 

1. Develop and execute comprehensive marketing strategies and campaigns that support business growth and brand objectives.
2. Manage the marketing budget efficiently, ensuring maximum ROI and cost-effectiveness.
3. Analyze market trends, competitor activities, and customer insights to identify opportunities and threats.
4. Creation of engaging and high-quality marketing content, including blog posts, social media content, and email campaigns.
5. Measure and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts.
6. Develop and maintain marketing reports and dashboards to communicate progress and results to senior management.
7. Collaborate with cross-functional teams, including sales, product development, and customer support, to align marketing strategies with overall company goals.
8. Plan and execute online and offline marketing campaigns, including email marketing, social media advertising, SEO/SEM, and events.
9. Stay up-to-date with industry trends and emerging technologies to identify new opportunities for growth.

Key Competencies -

• Analysis Skills
• Creativity
• Integrity
• Resourcefulness / Initiative
• Customer Focus
• Communications – Oral/Written
• Empowerment
• Energy/Drive
• Enthusiasm/Passion
• Tenacity